Why Viridian? The Story Behind My Studio Name.
Before I was a designer, I was a painter. Color was my first language.
To me, viridian has always felt alive. Moody but clear, complex but quiet. So when it came time to name my studio, Viridian immediately stood out. It felt like the perfect fit—an homage to my artistic roots and a reflection of the layered, intentional approach I bring to every design.
The viridian pigment also has a story of its own. First synthesized in 1838, it quickly captivated nineteenth-century painters. Unlike the unstable greens that came before it, viridian was lightfast, durable, and brilliantly transparent. This innovation allowed artists to create lush shadows, vivid botanicals, and atmospheric depth. It became a symbol of progress in the art world, bridging beauty with chemistry and tradition with experimentation.
That balance still resonates with me today. In both painting and design, viridian represents what I strive for: depth, nuance, and timelessness. It is also a deeply natural color, rooted in the landscapes I am most inspired by—gardens, coastlines, and forests.
Choosing Viridian as the name of my studio was not just about picking a favorite color. It was about anchoring my work in something personal, meaningful, and enduring. Just like the spaces I hope to create.